Legal
Cookie Policy
Last updated: April 2026
Our Details
This cookie policy applies to ICHOR CACHE LTD, operating Adrenaline Now (adrenalinenow.com).
Registered Address
71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ
Company Number
12179132
Data Protection Officer
dpo@ichorcache.com
What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They allow the site to remember information about your visit and are widely used to make websites work more efficiently.
Some cookies are essential for the site to function. Others are used to analyse how visitors use the site so we can improve it. Where non-essential cookies are used, we will ask for your consent.
Essential Cookies
These cookies are necessary for the website to function. They cannot be switched off.
Legal basis: Legitimate interests
| Cookie | Purpose | Duration |
|---|---|---|
| cookie_consent | Stores your cookie consent preferences | 1 year |
| snake_high_score | Stores your high score on the 404 game (localStorage) | Persistent |
Analytics Cookies
These cookies allow us to understand how visitors interact with the site so we can improve it. They are only set with your consent.
Legal basis: Consent
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users | 2 years |
| _ga_[ID] | Google Analytics | Maintains session state | 2 years |
| _gtm_* | Google Tag Manager | Tag management and event tracking | Session |
| _clck | Microsoft Clarity | Identifies user across pages in the same session | 1 year |
| _clsk | Microsoft Clarity | Connects multiple page views in a single session | 1 day |
| CLID | Microsoft Clarity | Identifies first-time visitors for heatmap data | 1 year |
Functional Cookies
These cookies support features you actively use, such as newsletter sign-ups and account authentication.
Legal basis: Consent / Contract
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| mc_* | Mailchimp | Email campaign tracking for newsletter subscribers | 1 year |
| auth_session | Adrenaline Now | Maintains your logged-in session for registered users | Session |
Marketing Cookies
These cookies are used for advertising measurement and to build audiences for paid campaigns. They are only set with your explicit consent.
Legal basis: Consent
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp | Meta (Facebook/Instagram) | Meta Pixel — tracks visits for ad measurement and remarketing | 3 months |
| _fbc | Meta (Facebook/Instagram) | Stores click identifier from Facebook ad clicks | 3 months |
| ads/ga-audiences | Google Ads | Remarketing and conversion tracking | 90 days |
These cookies are only set after you have given consent via our cookie banner. You can withdraw consent at any time by clearing cookies in your browser settings.
Managing Your Cookie Preferences
You can control and manage cookies in several ways:
- Use your browser settings to block or delete cookies. Visit your browser's help menu for instructions.
- Opt out of Google Analytics tracking via Google's opt-out tool.
- Note that disabling certain cookies may affect site functionality.
Changes & Contact
We may update this Cookie Policy when we introduce new features or advertising channels. The date at the top of this page reflects the most recent revision.
Questions about this policy? Contact our Data Protection Officer at dpo@ichorcache.com.
For UK data protection complaints, contact the ICO at ico.org.uk.
See also our Privacy Policy for full details on how we handle personal data.