Legal
Privacy Policy
Last updated: April 2026
About Us
This privacy policy applies to ICHOR CACHE LTD, the company behind Adrenaline Now.
Registered Address
71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ
Company Number
12179132
Data Protection Officer
dpo@ichorcache.com
Information We Collect
Information you provide to us
- Contact form submissions (name, email address, message)
- Account registration (name, email address, password)
- Comments and user-generated content posted on the site
- Event submission forms (boogie/event details and organiser contact information)
- Email newsletter sign-ups and marketing preferences (via Mailchimp)
Information collected automatically
- Device information (IP address, browser type, operating system)
- Usage data (pages visited, time spent, clicks)
- Referrer data (where you came from before visiting)
- Cookies and similar tracking technologies (see our Cookie Policy)
How We Use Your Information
- To respond to contact form enquiries
- To process and publish event submissions
- To send newsletters where you have opted in
- To analyse site performance and improve the user experience
- To understand how visitors find and use the site
- To comply with legal obligations
Legal Basis for Processing
- Consent — newsletter sign-ups and non-essential cookies
- Legitimate interests — analytics, site improvement, and security
- Legal obligation — where required by UK law
- Contract — where you have entered into an agreement with us
Data Sharing and Third Parties
We currently share data with the following third parties:
Google Analytics (GA4)
Site analytics and user behaviour tracking
Google Tag Manager
Tag and tracking script management
Google Ads
Advertising measurement and remarketing (consent required)
Meta (Facebook/Instagram)
Advertising measurement via Meta Pixel (consent required)
Microsoft Clarity
Session recording and heatmaps for UX improvement
Mailchimp
Email marketing and CRM (subscribers only)
Resend
Transactional email delivery (form submissions, event notifications)
Sanity
Content management and storage
Vercel
Website hosting and infrastructure
Your Privacy Rights
Under UK GDPR you have the right to:
- Access the personal data we hold about you
- Correct inaccurate or incomplete data
- Request deletion of your data (right to be forgotten)
- Restrict how we process your data
- Request a portable copy of your data
- Object to processing based on legitimate interests
- Withdraw consent at any time where processing is consent-based
- Lodge a complaint with the ICO (ico.org.uk)
To exercise any of these rights, contact us at dpo@ichorcache.com.
Data Retention
- Contact form submissions are retained for up to 12 months then deleted
- Newsletter subscribers are retained until you unsubscribe
- Analytics data is retained per Google Analytics default retention settings (14 months)
- Event submission data is retained for the duration of the event plus 3 months
Changes & Contact
We may update this Privacy Policy from time to time. The date at the top of this page reflects the most recent revision. Continued use of the site after changes constitutes acceptance of the updated policy.
For any questions about this policy or our data practices, contact our Data Protection Officer at dpo@ichorcache.com.
If you are resident in the UK and believe we are handling your data unlawfully, you have the right to complain to the Information Commissioner's Office at ico.org.uk.